BTS WORLD

About BTS WORLD Feature

BTS WORLD is an official mobile simulation game that allows players to become the manager of the global phenomenon BTS. Developed by TakeOne Company and published by Netmarble, this immersive application combines storytelling, strategy, and collection elements. It transports users back to the group's pre-debut days, offering a unique opportunity to guide the seven members—RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook—on their journey to stardom. The app features exclusive photos, videos, and a rich, branching narrative, providing an intimate and personalized experience for the ARMY fandom. It serves as both a compelling game and a digital hub for fans to interact with their favorite artists in a novel way.

Chapter 1: Function

BTS WORLD's core function revolves around player agency as the group's manager. The primary gameplay involves completing missions by strategically assembling cards featuring the members. These cards, which come in various rarities and attributes, are used to clear story missions that unfold across chapters, depicting BTS's journey. Another key function is Another Story, where players can experience individual, in-depth narratives from the perspective of each member. The game also includes interactive modes where players can video call with members, style them with in-game items, and nurture their relationship through various activities. A dedicated photo album feature allows for the collection of exclusive images unlocked through gameplay progression. The management aspect is further deepened by a resource system where players must manage agency levels, affinity, and stamina to succeed in their managerial role, making it a comprehensive simulation experience.

Chapter 2: Value

The value proposition of BTS WORLD lies in its official, immersive, and multifaceted fan experience. Its foremost advantage is the treasure trove of exclusive, never-before-seen content, including over 10,000 photos and 100 videos from the members' trainee and early career days. This provides unparalleled archival value and a sense of intimacy for fans. The game's narrative depth is a significant value add, offering an official 'what-if' scenario that allows ARMY to feel personally involved in BTS's origin story, strengthening emotional bonds. The strategic card-collection and management gameplay provides long-term engagement and a sense of achievement beyond passive content consumption. It functions as a dedicated, positive social space for the global ARMY community to connect through in-game events and shared goals. Furthermore, the high production value, with full voiceovers from the members and professional artwork, ensures a premium quality experience. By blending a management simulator with a visual novel and collection game, BTS WORLD delivers sustained entertainment and a unique form of fan-idol interaction that is both nostalgic and actively engaging, solidifying its status as a essential digital companion for the fandom.

Chapter 3: Scenarios

BTS WORLD primarily targets the global ARMY fanbase, ranging from teenagers to young adults who have a deep affection for BTS and a desire to engage with them interactively. It is perfectly suited for new fans seeking to learn more about the group's history and for long-time fans craving new, exclusive content and a deeper connection. Everyday use cases include a fan playing the main story during their daily commute to unwind and progress through the narrative. During special in-game events tied to real-world BTS anniversaries or comebacks, a user might log in more frequently to collect limited-edition cards and rewards. Another common scenario is a fan using the Another Story mode to enjoy a focused, character-driven narrative of their bias member after a long day. The video call and interaction features serve as a comforting, daily check-in activity, simulating a personal connection with the members. Collectors are driven to log in daily to complete missions and fill their photo albums, making it a part of their routine fandom activities. Ultimately, the app fits into moments where fans seek entertainment, comfort, and a sense of closeness to BTS.